We didn’t truly understand the full potential of what a licensee could deliver before we started talking to Fortnum. Previously we thought a licensee should be there when we needed them but otherwise stay out of our way.
Fortnum talks a massive game but to their absolute credit, we haven’t been found wanting.
Fortnum is less of a licensee in the traditional sense and more of a key business partner. They present us with opportunities, support us to innovate and bringing the network together as a like-minded community committed to pursuing the same goals. This is why we joined and this is why we will stay. Joining Fortnum has been one of the best business decisions we have made.